BULLDOG is a London dry gin and that is where their similarity to some of the other large brands cease. Beyond that, they have the most distinctive blend of botanicals ever assembled in a gin (12 botanicals from eight countries), which they source from the same location every year (to great expense) to ensure consistency of climate and soil. They are also quadruple distilled and use the purest sources of British wheat and water to make BULLDOG at a distillery that has experience crafting gin for 250 years. On the positioning side, they have a modern bend to BULLDOG. While other gins are traditional and hark back to Victorian days, they’re inspired more by modern England. So, this is an important element of differentiation for them in addition to being supremely high quality.